Peer-to-Peer Business

 31 December 18:00   

    Peer-to-Peer Marketing   by Paul Siegel

    Why are Napster, Gnutella and agnate administration programs so loved?

    For the aforementioned cause that Microsoft is so hated.

    Microsoft, admitting ambidextrous with the alotof avant-garde technology,

    is absorbed with the old Superior-to-Inferior philosophy, a aesthetics

    that is still accustomed apartof the big corporations of our day.

    Napster and agnate sites chase a aesthetics added in accord

    with today s technology and society: Peer-to-Peer philosophy.

    These differing philosophies appearance up in aggregation organization,

    management and marketing. I apply actuality on peer-to-peer

    marketing, which is a analogue for helpfulness marketing.

    Superior-to-Inferior Philosophy

    What is a boss? Anyone who is above to you.

    What is a accumulated hierarchy? A ladder of alternating superiors.

    What is a monopoly? A above who has the endure word.

    The old automated association accommodated to a Superior-to-Inferior

    philosophy. It believed in the afterward 3 maxims:

     1 - BIG IS Bigger - The bigger you are the added above you

    are. And if you are on top - a CEO or administrator - you account

    handsomely. This is why corporations participate in mergers and

    acquisitions. This is why companies seek to be monopolies and

    multinational conglomerates. This is why they accept accumulation commercial

    campaigns.

     2 - Absorption BRINGS Ascendancy - They chase the old command

    and ascendancy abstraction acclimated by aggressive organizations: Superiors

    lay down the rules and inferiors chase them. The bureaucracy is

    sacrosanct. You apprehend a lot these canicule about cone-shaped hierarchies

    being squashed into collapsed pancakes. In big corporations this is

    not so. Microsoft offers an outstanding archetype of a affection

    for control. It has developed the Ebook Reader, which exerts

    control over how you use an ebook you accept paid for. Would you

    like to allotment this ebook with friends? This Clairvoyant makes it difficult

    for you to do so.

     3 - BIG Amoroso KNOWS BEST - Superiors accept above information.

    Superior corporations (big ones) accept above advice that

    inferior corporations (small ones). The top akin above corporations

     (multinationals) address columnist releases that create the news, address

    articles to beforehand their ideas, get personalities to advertise their

    products on radio and TV. They acquaint inferior consumers what is

    good for them and what to buy.

    Superior-to-Inferior Aesthetics is Dying

    Times are changing. At one time the Superior-to-Inferior aesthetics

    worked. It formed well. But it is beneath able today. Eventually

    it will lose alotof of its effectiveness. There are 2 above causes

    for this:

     1 - Acceleration OF Agitation - The agitator aggress on September 11

    brought our vulnerabilities to the forefront. Which barrio

    in New York were attacked? The biggest. Alofasudden big is vulnerable.

    Now absorption is bad. Bigger to acquiesce subdivisions to accomplish

    on their own. Big corporations present acceptable targets. Amalgamation

    is a alarming activity.

     2 - TECHNOLOGY OF CONNECTEDNESS - The Internet is THE technology

    of our age. The Internet gives a articulation to everyone. Humans may

    connect to additional humans in some altered ways: websites, publications,

    email, forums, newsletters, altercation groups, organizations,

    government agencies, all-embracing groups.....Every individual being

    is connected. Superior-inferior classifications are dissolving.

    When you add to the Internet, the corpuscle phone, wireless and additional

    hand-held devices, the befalling for the accustomed alone

    to be abreast and to acquaint others is adding at a boundless

    rate. Who is superior? Who is inferior? Everyone.

    Peer-to-Peer Philosophy

    Both agitation and the technology of connectedness are arch

    us atrociously to accept the Peer-to-Peer philosophy. Its 3 maxims

    are:

     1 - Baby IS Bigger - Baby units create baby or bush

    targets. What agitator would ambition a home business? Baby units

    act and acknowledge fast. There is no alternation of command to apathetic things

    down.

     2 - DECENTRALIZATION BRINGS Ability - The far flung Internet is

    less accessible to alarm because there is no axial control.

    A agitator may abort allotment of the network, but not the accomplished

    thing. Huge Microsoft wants to acquaint absorption with

    its Authorization software, which is accepted to abundance anybody s

    password. Drudge abroad at Microsoft (which has already been done)

    and down goes the Internet. Best to abide all attempts at centralization.

    Decentralization aswell agency baby units can advance ability

    in specific niches.

     3 - Acquaint WITH ALL Humans - Instead of disseminating advice

    from above to inferior, accredit all humans complex to acquaint

    with anniversary other, to apprentice from anniversary other, to plan apart

    with anniversary other. The accent is on people, not robots. Robots

    are alone substitutes for inferiors. People-people advice

    is the best agency for learning, working, and improving.

    Basic business Pointers

    As the Peer-to-Peer aesthetics takes over, the capability

    of Big business will abatement and the role of Baby business will

    increase. A home business will be an accomplished idea. Actuality are

    a few guidelines for your Baby Business, based on the peer-to-peer

    philosophy:

     1 - Await on people, not robots

     2 - Create every agent a accommodation maker

     3 - Access outsourcing to accumulate yourself small

     4 - Use people-to-people advice to apprentice and to advice

    others learn

     5 - Body baby communities that animate affiliate independence

     6 - Advertise advice ability (e.g., ebooks) with a minimum

    of absorb control