The Latest Addition in Seek Engine Algorithms . . . User Acceptance by Robin Nobles

The Latest Addition in Seek Engine Algorithms . . . User Acceptance

by: Robin Nobles

For years, the seek engines accept connected to acquaint new factors into their algorithms to create their seek after-effects added accordant and to accumulate adeptness seek engine marketers from "cracking the system."

We ve apparent some baronial factors appear and go in importance. For example, years ago, META tags were the key to success, or so we thought. Stick in META tags that were loaded with your keyword phrases, and you were abiding to accomplish top rankings.

Then, we had keyword weight as a baronial factor. We struggled to actuate the keyword weight of our competitors pages, then alike that weight in all of the assorted areas of our pages.

Along came hotlink popularity, and with it, the massive hotlink farms and hotlink barter programs. Web website owners abutting as some as they could in an accomplishment to addition the arduous amount of admission links pointing to their sites.

In the bosom of these evolving baronial factors came changes to page apparatus like the appellation tag. Put your keyword at the alpha of the tag for best baronial potential. Oops. Things accept changed. Put your keyword as the 3rd and 4th words in the appellation tag. Delay - let s try the 2nd and 3rd words.

These are just a few of the baronial factors that accept appear into play over the endure several years.

Can you see the abeyant for problems here?

After all, including keywords in your META tags doesn t beggarly that the page is added accordant for those keywords. Just because you accept 12,792 abandoned links pointing to your website doesn t beggarly your website is accordant for your keyword phrase.

Now, we re in the average of addition "link popularity" or "link reputation" surge. But the rules accept changed. Now, we wish sites that are accompanying in agreeable to our site, or authoritative, accepted sites in our focus area.

Okay! Now we re alpha to get on the appropriate track! Afterwards all, if an important, accurate website in a accurate affair breadth links to your site, it haveto beggarly that your website is important and accepted for that accountable too. Or, if additional sites in your accountable breadth hotlink to you, it haveto beggarly that your website is absolutely about that accountable as well.

Equally important, or even added so, comes the "link reputation" factor. If abundant accepted sites in your affair breadth use your important keyword byword if bond to you, it s cogent the seek engines that your website is accordant for that keyword phrase. Afterwards all, the Web association has accounted to call your website using that keyword phrase, which is a vote of aplomb to the seek engines.

Makes sense, except for one baby problem. I can accept a website that s adherent to wireless Internet connections, and you can accept a website that s adherent to kitchen utilities. I can hotlink to your website from abundance and use the keyword byword "kitchen utilities" in the hotlink text. Some of the engines arise to use the hotlink argument as the free agency if chief hotlink reputation, not the capacity of the page pointing to the site. So, two sites that aren t accompanying in agreeable whatsoever could potentially advice addition the hotlink acceptability of anniversary additional s sites. We may see the engines accede additional factors in the abreast future, such as the capacity of the appellation tag on the page absolute the link, which will advice break this abeyant problem to some degree.

However, if searching at all of the factors listed actuality so far, do any of them absolutely prove that the page is accordant to a accurate keyword phrase?

With accommodation comes a abundant added stable, accurate seek engine. If you seek for a accurate topic, you re assured of accepting seek after-effects that accommodate pages with good, solid agreeable accompanying to that keyword phrase.

After all, alotof humans adventure assimilate the Internet searching for information. If we can accommodate that advice in content-rich, admired pages, we ve done the seek engines, the users, and ourselves a big favor.

With all of these assorted baronial factors, what is the one breadth that is hardly missing?

How about a website baronial algorithm based on a aggregate of agreeable accommodation and user acceptance data?

"Content" accommodation and "user popularity" aren t as simple to dispense as hotlink popularity, hotlink reputation, or even keyword placement, so the seek engine after-effects should absolutely be added relevant. Afterwards all, anyone who is anxious about accommodation in seek engine rankings should wish the alotof accordant pages and sites to acceleration to the top of the rankings. If our pages aren t the alotof relevant, we accept some plan to do!

Introducing an Avant-garde Seek Engine Baronial Algorithm

I just abstruse of a new seek engine that infact uses a aggregate of agreeable accommodation and user acceptance to actuate rankings. It s alleged ExactSeek.com.

How does ExactSeek admeasurement user popularity? The engine has teamed up with Alexa, which offers a toolbar that measures action on the Web. By barometer the surfing action of millions of Alexa users, ExactSeek is able to actuate the user acceptance and accommodation of Web sites in its index. User acceptance is a far added reliable indicator of area Web sites should rank and gives users some ascribe on the seek after-effects they see.

Mel Strocen, CEO of Jayde Online, which is the ancestor aggregation of ExactSeek, says,

"Alexa cartage data will be a able agency in the ExactSeek baronial algorithm but not the ascendant factor, that getting page content. Essentially, we ve autonomous to accent user acceptance over hotlink popularity."

In fact, in an accomplishment to create the after-effects even added relevant, ExactSeek.com will be in alteration for the next anniversary or two as they plan to actuate how abundant weight to accord Alexa cartage data in baronial seek results.

The adorableness of ExactSeek.com is that the harder you plan against accretion cartage to your Web website by abacus new, accordant content, paying for SEO, commercial in assorted publications, advance in a PPC campaign, etc., the bigger your rankings will be in ExactSeek.com.

Can User Acceptance be Manipulated?

I anticipate a bigger catechism would be, what seek engine after-effects can t be manipulated? The key is to accede accommodation and admired content, which is something that ExactSeek.com has wisely called to focus on.

It s true that not anybody uses the Alexa toolbar. However, it does accommodate after-effects based on an accomplished sampling of users on the Web. Plus, user acceptance will be added difficult to dispense than additional factors, because it is absolutely added difficult to dispense the surfing accessible than it is to dispense the seek engines.

Give ExactSeek.com a Try!

ExactSeek.com is avant-garde in added means than the way it determines rankings. For example, you can analysis your website s rankings in the ExactSeek database from a hotlink on the capital page of the engine. How convenient!

In Cessation . . .

As the seek engine industry evolves, we ll activate to see added and added innovations geared against accession at accordant seek after-effects that aren t as calmly manipulated as some of the baronial methods in the past. One of those innovations is getting put into abode now at ExactSeek.com: user acceptance accumulated with agreeable relevancy.

About The Author

Robin Nobles is the Co-Director of Training of Seek Engine Workshops with John Alexander. They advise 2-day beginner, 3-day advanced, and 5-day all-embracing "hands on" seek engine business workshops in locations beyond the globe. She aswell teaches online seek engine business courses through www.onlinewebtraining.com, and shes a affiliate of Wordtrackers official catechism abutment team. With accomplice John Alexander, she s co-authored a alternation of e-books called, "The Absolutely Non-Technical Guides to Accepting a Acknowledged Web Site." And, they opened a networking association for seek engine marketers alleged The Apple Ability Centermost for Seek Engine Marketers.

robin@searchengineworkshops.com

This commodity was acquaint on August 02, 2004